The Groundswell enabled by Social Media and Web 2.0

I stumbled upon a blog post today by Gareth Murran of ThirdForce titled: Groundswell in an e-learning 2.0 world.

In his post Gareth is referring to a book he has just finished reading:

Groundswell: Winning in a World Transformed by Social Technologies (Hardcover) by Charlene Li (Author), Josh Bernoff (Author)

The book focuses on how people are using new technologies to help them get the things they need and how businesses should take note when they operate in these more socially collaborative environments.

Clearly this is the impact and influence of the digitally included; those who are media literate and think nothing of searching Google for reviews on products and services to find the best price and/or quality/specification before they make their purchase.  It is now much easier and quicker for this group to become better informed and discerning consumers than it is for those who are not part of the digital revolution.

Surely this is just another reason to promote digital inclusion and media literacy within our society so all can realise the benefits.

If you have an interest in social media and web 2.0 technologies and wish to dig deeper this book seems to be a promising read.  I for one have placed an order on Amazon so may post a review in the future.

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