Why Guidance Professionals should be engaged with Social Media

I recently came across this useful presentation on the iCeGS website (International Centre for Guidance Studies).  The seminar was delivered by Tristram Hooley at the National Career Guidance Show in March.

He sums up the main reasons why careers practitioners (and by extension anyone whose work involves information, advice and guidance) should be embracing new technology and how it can aid professional development.  For example, he states that social media can be used to:

  • Develop interaction with other practitioners and clients and build networks
  • Share and contribute to good practice
  • Provide information and ask for feedback

Evaluating and engaging with new technologies is already an important career management skill.  He emphasises that practitioners need to develop these skills themselves in order to promote the benefits of digital literacy to clients.  The presentation also provides a quick overview of blogging and Twitter and includes a range of useful links.

He finishes with a reminder that career practitioners work all over the world in a huge range of situations and are continually learning.  A small minority are already engaged with social media; providing support, advice and building a “community of practice”. He ends with the question “Why aren’t you there?”…

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