Engaging in the Social Media Conversation

A recent event in Belfast, hosted by Women in Business, addressed the benefits of using social media to promote your business.  Once again the importance of this medium for engaging with customers and clients was clearly highlighted. The presentation, delivered by Mags Byrne Consulting, focused on the opportunities social media can offer businesses and how it [...]

Engaging with social media

Tuesday’s Belfast Telepgrah Business has an interesting article on engaging with social media.  It has found that social networking has overtaken email in popularity and that two-thirds of those who go online visit a social networking site. So why is this important?  Well, if that is where your customers/clients/learners are then you may need to be there [...]

The Groundswell enabled by Social Media and Web 2.0

I stumbled upon a blog post today by Gareth Murran of ThirdForce titled: Groundswell in an e-learning 2.0 world. In his post Gareth is referring to a book he has just finished reading: Groundswell: Winning in a World Transformed by Social Technologies (Hardcover) by Charlene Li (Author), Josh Bernoff (Author) The book focuses on how [...]